After Carnival Cruises, one of the fast-growing cruise companies faced one of its biggest tests in years after the Costa Concordia disaster off the coast of Italy, the public relations campaign took a hostile turn, by not ensuring customers what the company was doing to resolve the issue.Instead the company is now offering a 30-percent discount for shipwreck survivors on future cruises. However offering a discount for shipwreck survivors on future cruises is not an appealing marketing approach because after all that trauma people endured, why would you want to go on a cruise with Carnival again?
I wouldn't want to go on a cruise with them after this situation, would you? However if the company stepped up and reassurred the public that they were taking the necessary measures to make their cruises a much more safe environment for people to vacation with them, than I may recondsider. In my opinion what the cruise line should have done the following to difuse the situation:
- Tell the Public that they are aware of what happened in Italy
- Tak responsibility for the Captain's actions and assuring the public that this will never happen again
- Mandatory meetings for all crew members on all their ships to go over emergency procedures
- Try to find clients who enjoyed their vacation with Carnival Cruises, and ask them to do some sort of advertisement with the company
- Possibly do a step-by-step campaign to show the public what their doing to fix the problem
I guess I'm just going to have to wait and see what happens in the future with Carnival Cruises....