Tuesday, August 6, 2013

Leo Burnett v. The Crazy Ones

The Crazy Ones, revolves around the dynamics between a father named Simon Roberts (Robin Williams) and his daughter named Sydney Roberts (Sarah Michelle Gellar) set in the world of advertising. Sydney Roberts´s character can be described as pretty, intense, driven, organized and burdened with being practical. She is the creative director and life and soul of the Roberts and Roberts Advertising Agency at the center of the CBS comedy. She wants to be her father but is too busy having to parent him. However in the pilot the fictional ad folks are working on a campaign for McDonald's, one of Burnett's biggest clients. While I don't know what the offices of Leo Burnett look like, I'm sure they'll be a few similarities here and there. I'm excited to see the show though....

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